July - Nov 2025
Product Design Internship
During my internship at Cardtree, as one of the founding designers, I contributed across the core product and the newly launched AI Twin. I designed and shipped multiple new widgets and user-facing experiences, while refining legacy components to create a cohesive system. My work also included working closely with developers to ensure design quality in implementation.
Try Cardtree
Cardtree helps users, especially people who are tech-naive create a professional one-page website using their existing LinkedIn profile.
Scale Cardtree from a simple profile builder to a fully customizable profile + AI-powered personal twin, while keeping the UX simple for non-tech users.
Onboarding Pages - Simplified messaging and setup decisions to guide first-time users
Post-Onboarding Flow - Help users see immediate value & steps to set-up their profile
Report Profile flow - Added trust and safety behaviour with minimal friction
401 / 404 Pages - Error screens that feel helpful instead of punishing
Updated Shadows, Look & Feel - Premium + upmarket visual direction
Share Modal (update) - Simpler mental model of “share vs copy link vs QR
Hero Widget
A bold first-impression section that introduces the user with name, title, and a primary CTA, designed to build instant credibility
Testimonials Widget
Configurable social proof module with multiple layouts designed to make accomplishments speak through other voices
Image Carousel Widget
Swipeable gallery to showcase projects and visuals with smooth mobile-first interactions
Footer Widget
Footer section featuring social links, contact and copyright, built to help users close their page with trust
Unified Image + GIF + Carousel Widget
A single smart widget for Images, GIFs and Carousels, declutters the editor and gives users full media flexibility
Billing Page
A simplified billing layout that makes pricing, features and next steps easy to understand with zero clutter
Most Cardtree users judge their progress by how their page looks rather than what features they activated.
Clear, visually appealing widgets increased:
Time spent configuring profiles
Publishing rate
Trust & legitimacy of pages
Clean and non-technical data visualization with focus on views → actions → conversions. Made sure to make it accessible for first-time analytics users as well.
The most critical part of my internship was shaping Double, an AI agent trained on user data to talk to visitors on behalf of the user.
Visitor chat UI - Trust & personality
Dashboards - To customize Double's personality, response style, knowledge base, look & feel, etc
Voice - AI voice configuration
Users published their pages faster
Fewer support questions about widgets and billing
Increased trust in visitor-side chat (Double)
Product visually aligned with a premium SaaS direction
I learned that designing for non-tech users requires empathy + minimal decisions. How visual polish can have business impact. Working closely with developers makes designs realistic. AI product UX must feel predictable, safe, and accountable
This internship helped me develop both product thinking and execution speed.
Most importantly, I got to see my work go live, used by real people and powering real businesses.
