Understanding the perception of 𝕏 users
November 2025
Usability Study, UX Research
I conducted a usability study to understand how users perceive X (formerly Twitter) after major changes to the feed algorithm and the verification system. The results showed a noticeable drop in trust, increased mental effort while browsing, and a strong shift in preference away from the ‘For You’ feed toward the Trending and Following tabs.
The research involved moderated think-aloud sessions where participants navigated the three feeds. The focus was on how users interpreted credibility signals like the blue tick, what emotions the browsing experience triggered, and how much cognitive load these product changes introduced.
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